Fontech helps Telstra build Australia’s largest WiFi network
Telstra uses WiFi to upgrade its value proposition
Telstra is Australia’s leading telecommunications and information services company. In 2014, the operator announced plans to create Australia’s largest WiFi network. Their vision was to create a better-connected future for the country.
Telstra decided to focus on delivering WiFi services in order to:
Offer customers a better connectivity experience
Deliver future capacity for the explosion of traffic expected
Differentiate itself from the competition
The project
Using our innovative technology, Telstra launched Telstra Air. It empowered broadband customers with compatible gateways to use their home data allowance at hotspots across Australia. In return, they just had to securely share a bit of their home broadband access. Soon, many mobile customers were also able to enjoy free WiFi connectivity on the move. And service was not limited to Australia: Customers could enjoy connectivity across millions of hotspots worldwide. Non-customers were also able to enjoy access to the network on a paid basis, creating a new source of revenue.
Reduced churn among customer base
Over 9k passes sold on a monthly basis
Over 1.3M Telstra Air customers
ACOMMS Innovation Award (Large Company)